In 2007, in Saint-Tropez, with their feet in the sand at Club 55 and a good bottle of Rosé, Sascha Melein and Doreen Krause decided that the finest experiences deserved to be shared beyond borders — from Germany to the world. One month later, Classic Communication was born in Saint-Tropez. A year later, we opened our office in Nice. Since 2017, our office has been located in Potsdam, just southwest of Berlin, serving as the hub for our European operations.

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Our first client was Kusmi Tea, one of the world’s leading premium tea brands from Paris, who remained with us for 15 years. Word-of-mouth quickly brought new clients such as Champagne Pannier, Valrhona, Fauchon Paris, Rians, and Fromi. What began as a classic PR endeavor evolved into a Strategic Communication & Marketing Partner for discerning brands.

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In 2012, we expanded into Hospitality on an international level with Château d’Estoublon — inviting selected international press to the Provence estate, hosting press dinners in Germany, and supporting the Fête de Milisimes.

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In 2022, we further strengthened our Hospitality & Lifestyle portfolio by managing the communications for Skywalker Vineyards and Skywalker Retreats, Château Margüi and Viandante del Cielo — the estates of filmmaker George Lucas and Mellody Hobson.

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In 2025, we took on the international communication for Château Margüi, the official wine partner of the Cannes Film Festival, culminating in an exclusive event at the estate during the festival.

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Over the years, we have expanded our services to include POS marketing, tastings, trade show support, and in 2015, Business Development, helping Fine Food, Wine, Hospitality and Premium Lifestyle brands successfully enter and thrive in Germany, Austria, Switzerland and France.

To create experiences that are not only seen, but felt, we also operate a curated fleet of boats as an integrated part of our service portfolio.

Our fleet functions as a premium marketing platform and mobile event location — designed for brand storytelling, content production and high-level hospitality. From discreet client meetings and press moments to curated tastings and intimate gatherings at sea, the boats enable us to deliver highly controlled, brand-aligned settings with maximum emotional impact.

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This is not an add-on. It is a strategic tool. The fleet supports our work in communication, hospitality and business development by creating real touchpoints — for media, key accounts, partners and decision-makers — and by generating premium visual assets for campaigns across PR, social and brand communication. Every activation is planned, documented and executed with the same precision and discretion that define our agency work.

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We also work with an exclusive partner network of leading agencies in Spain, the UK, the USA and Denmark, which we continuously expand, ensuring international reach, best practices and cross-border expertise for our clients.

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We are also experts in Brand Transformation and Sustainability Communication — from guiding Kusmi Tea in its transformation into a fully organic brand, to supporting Valrhona in becoming B Corp certified and promoting its sustainable and socially responsible practices.

We work with precision, discretion and a tailored approach — creating visibility, shaping brand presence, and delivering measurable market impact.

We partner with brands ready to elevate their presence and make a lasting impression. Let’s create impact, together.